
Step into Asia through Singapore as Made-by-Singapore projects take flight abroad, and let Singapore Media Fusion be your gateway into the the exciting future that is New Asia Media.

Entertainment and Media industries in the Asia Pacific is forecasted to be one of the fastest growing globally, averaging a compound annual growth rate of 8.8% - increasing from US$333 billion in 2007 to US$508 billion in 2012.

Singapore, with its unique East-West sensibility and cosmopolitan outlook, makes for a vibrant hub from which a brew of ideas, talent and expertise can percolate between Asia and the rest of the world.

For local media players, SMF represents a collective voice through which they can better project themselves and propel their work into the international arena. SMF allows for Singapore media players to have a greater, consolidated presence at international trade shows.

The publicity generated through an integrated suite of promotional collaterals and online tools has resulted in a greater awareness and appreciation of Made-by-Singapore products. SMF’s strong engagement with international journalists has led to higher publicity for Singapore firms. In 2007, SMF garnered some 2,000 positive media articles worth about $18 million in AVE.

SMF captures the cultural diversity of Singapore’s media industries as well as its position as an ideal East-West gateway. The creative output of Singapore media companies not only demonstrates the local flavours of the nation, but reflects its strategic location in the heart of Asia.

From Singapore and through Singapore, local and international media professionals will be able to not only tap into a burgeoning market, but also explore the the vast spectrum of cultures, traditions, knowledge and connections for ideas to develop quality content for the international market.

This makes Singapore independent producers well placed to work with international partners to create content for the region and the world.

Media ecosystem

Content Development

The development of media content is driven by three key thrusts: the adoption of new media technologies; the move towards multi-platform delivery and spurring co-productions.

Adopting New Media Technologies: New media platforms and digital technologies are quickly embraced. Singapore was not only the first country in Southeast Asia to launch public trials of HD television broadcasts, it is also making progress and delivering content on new platforms like IPTV and Mobile TV.

Move Towards Multi-Platform Content: In order to move up the value chain in media production, Singapore is now turning to producing multi-platform Asian content for international audiences. Initiatives include the recent MOU between Fremantle and MDA to produce original multi-platform content with an Asian flavour for international audiences; and a cross-platform content competition jointly organised by Canal France International and MDA.

Spurring Co-productions: Thanks to a content strategy that encourages co-productions with leading international players, Made-by-Singapore content is entertaining audiences in over 50 countries across the globe. Facilitating the export of content and services into more markets are partnerships with international counterparts.

In addition to existing agreements with Canada, Australia, New Zealand, in 2007, MOUs were signed with Canal France International and the Broadcasting and Communication Commission (BCC) of South Korea.

Media Financing

Singapore has set the pace by being one of Asia’s first country to set up media financing facilities to attract international financiers and investors to set up base in the country.

As of 2008, there have been more than SGD$1 billion worth of media funds available for media projects and companies, injected by banks, financial institutions and strategic investors in Singapore. This has contributed to a healthy business ecosystem that is attracting world-class media projects and talents to Singapore today.

Singapore has set the pace by being one of Asia’s first country to set up media financing facilities to attract international financiers and investors to set up base in the country. The recent anchoring of Hyde Park Asia’s regional base here with a $75 million fund to bankroll films bears testament to the attractiveness of Singapore as a media financing hub.

Another success story has been RGM Holdings partnership with MDA in November 2006 to set up a film fund to finance at least six international films involving Singapore companies, costing a total of S$80 million.

Media Trading

Key to developing as the region’s centre for media exchange, Singapore plays host to events such as BroadcastAsia, which brought together some 760 exhibiting companies from 42 countries.

In November 2008, Singapore played host to the world’s first 3DX: 3D Film & Entertainment Technology Festival, an umbrella of industry forums and film screenings focused on stereoscopic 3-D, underscoring Singapore’s position as a convergence point for global media talents and advancing digital media innovations.

Media Distribution

Media and distribution services are continually being honed to enable the repurposing of media content for international markets.

Singapore media companies like MyChinaChannel are also making waves by partnering Shanghai Media Group’s distribution arm, Wings Media to jointly aggregate the best Chinese Drama and Movies for distribution outside of China.

Such strategic partnerships further strengthens Singapore’s leading position as a secure regional broadcast hub for content transmission to a global audience. We encourage more international broadcasters to use Singapore’s hub status as a gateway to the world

New Asia Media

Market Opportunities

Asia, with its rich cultural diversity and growing affluence, is becoming a major consumer of media content, as well as an increasingly influential content exporter.

The Asia Pacific media market is set to be the fastest-growing region in the next five years (2007-2011).

Global demand for Asia content is also increasing. Fascinated by the spirit, dynamism and confidence of a rising Asia, global audiences are fuelling demand for Asian stories, as evidenced by the recent Korean wave, Hollywood re-telling of Asian stories, as well as numerous international co-productions involving Bollywood, China, Singapore and other Asian media nodes.

Collaborative Opportunities

Recognizing the attractive growth prospects and multi-faceted benefits of media, various governments across the Asia Pacific region have announced their policy intent and strategies to grow the media sector. What this means for Singapore is that we have a great opportunity to collaborate with like-minded cities, complementing each other’s strengths, to ride on the growth of Asia.

With our focus on New Asia Media, Singapore enjoys successes in:

Media From New Asia

Partnering a newly confident Asia to bring Asian stories to the world, fusing East and West, tradition and modernity;

Media For New Asia

Creating content that reflects modern Asian sensibilities and is of value and relevance to New Asian audiences;

Asia’s New Media

Riding on digitization trends to create and exploit new business models, content, applications and services.

How SMF Works for You

Propelling Your Company

SMF makes the presence of Singapore media companies felt at international markets - by creating space and presenting a highly visible, unified front to global buyers.

In 2007, a total of 143 Singapore media companies participated in 8 trade events led by MDA. Collectively, they generated an estimated total of US$700 million in deals sealed on just US$2.4 million expenditure.

Promoting Singapore

SMF promotes Singapore as an ideal place for media companies and talent through a variety of market development, publicity and branding initiatives.

For example, its ongoing “I Made it in Singapore” campaign has attracted more than 2 million eyeballs globally.

Over the years, the efforts of Singapore media companies have been receiving increasing coverage in the local and international press. Achievements of media firms and individuals are periodically highlighted as success stories to demonstrate the vibrancy of the Singapore media scene. Its online magazine Media Fusion reaches out to more than 7,000 international media professionals and features local talent that are making waves in their fields.

Its market development packages – such as Booth Subsidies, Overseas Travel Grant and Market Development Scheme – help defray the costs bourne by local companies seeking to bring their companies to international trade events.

Partnering

SMF creates a visible presence and opens a gateway for international businesses to start a dialogue with Singapore firms. Through SMF, confidence is instilled in international partners to do business with Singapore firms.

Apart from facilitating international tie-ups, SMF also conducts Business Matchmaking Services and creates Networking Opportunities for your company. Its 24/7 B2B portal www.smf.sg allows continual access to information, as well as a Media Directory and Media Gallery/Showcase.

Get Started!

To become a part of the SMF network and to start enjoying the benefits that SMF has to offer, do register for membership at the registration page here.

You may also submit events to be approved under the Market Development Scheme.

Singapore Media Fusion Plan
	An Updated Blueprint for Singapore’s Media Sector.

Partnerships
	International tie-ups and joint ventures.


	Singapore – A True Media City

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