Market Development
Scheme
Development Objectives / Target Groups
The MDA Market Development Scheme (MDS) is
designed to encourage and assist Singapore-incorporated
media companies to develop business to an international
audience.
Eligibility Criteria
The Scheme is open to representatives of media
companies which meet the following criteria:
- the company is a Singapore-registered business
enterprise1 and organization, with an employment
of less than 100 employees and with at least 30%
Singaporean or Singapore Permanent Resident
(PR) ownership; and
- the company is involved in the marketing/export
of at least one ‘Made-by-Singapore’
content/services in TV, film, publishing, games
and animation.
- the company has a media-related SSIC code.
From May 2010, MDS will provide assistance through
grants to cover the costs of participating in trade
markets with MDA-led pavilions .
MDA reserves the right to reject this application if any
information submitted hereto is found to be incomplete,
false or misleading in any material aspect or if there
overwhelming response to a certain event, and all
materials submitted with this application will not be
returned.
Quantum of Grant
From May 2010, MDS will cover up to a total of 30% of
costs for up to 2 persons per trade event, by
reimbursements (subject to a maximum of 6 times per
year, or an annual cap of $20,000, for each participating
company, whichever comes first) for key items as follows:
- Costs of return economy airfares on any airlines
for flights originating to/from Singapore to/from
event destination on the shortest and most direct
route;
- Reasonable accommodation costs;
- Registration fees for approved trade fairs/ market
platforms;
Evaluation Criteria
- The market development activities should be over
and above the normal business development
activities involved in the running of the company’s
day to day operations.
- Market development activities should preferably
be for or lead to export or export-related markets
- Participants should generally be financially sound
and have a competent management team.
Report/Claims
Participants shall be required to submit to the MDA a
report detailing the results of the participation, including,
but not limited to, the value of deals secured and/or
negotiated at the event no later than one month after the
completion of the event. MDA may not support an
application where the participant has failed to submit the
trip report. No claim is valid under the Grant unless trip
report has been submitted to the satisfaction of the MDA.
All claims under the MDS must be submitted to MDA no
later than one month from the completion of the event.
Claims submitted after one month will not be
supported.
The Grant shall be disbursed on a reimbursement basis.
The terms and conditions herein shall be governed by
Singapore law.
Application for Grants
Application for MDA MDS should be made on the
prescribed form fully completed and received by MDA at
least ONE month before commencement of the trip and
sent to:
Media Development Authority of Singapore
3 Fusionopolis Way #16-22 Symbiosis
Singapore 138633
Attn: Assistant Executive, Market Development
Communications
Please indicate ‘Market Development Scheme’ on the topleft
hand corner of the envelope.
Click here to download the MDS Application Guidelines
and Application Form.