Company Profile:
Infocus Asia Pte Ltd is an independent television production company that provides quality programming, as well as crew and facilities for projects filmed in Asia. Established in Singapore in 1996, with bases now in Bangkok and Beijing as well, Infocus specialises in news and current affairs coverage and long-form factual entertainment for the international market.

Challenges:
The greatest challenge is in maintaining high standards. Wooing international channels has taken a long time, as foreign broadcasters remain skeptical that Singapore companies can match the level of production provided by the major independent production houses overseas. This skepticism has now been challenged by the success of various Singaporean firms, including Infocus. Another big challenge lies in identifying talents and ensuring advancement opportunities for current personnel while remaining competitive and relevant in the industry.

With MDA’s Support:
Infocus has been able to prove themselves in the international arena, thanks in part to MDA’s efforts to promote Singapore firms worldwide. MDA has organised a variety of open learning forums, as well as networking sessions that have been extremely useful to the company. It has also facilitated and helped in the success of many of Infocus’ productions, and is always providing pertinent information for the company’s growth.

Outcome:
Its credit list of international broadcasters includes BBC, Discovery Channel, National Geographic Channel, Animal Planet, Channel 4 and CNN among others. Infocus has also managed to constantly evolve over the years, from being a news gathering company, to a factual programming company, to a production house that not only handles history, wildlife and factual entertainment, but also maintains its own HD facilities.