Garena
Company Profile
Formerly known as GG Game, Garena provides a gaming platform whereby users can play online games as well as communicate with like-minded people. Its key value propositions are easy game hosting, good latency and a secure gaming environment protected from hackers. Garena’s growing online community consists of more than 11 million registered users from 200 countries, mainly from Greater China, Southeast Asia, Eastern Europe and Latin America.
Challenges...
The company requires intensive research and development to overcome tremendous technical challenges, such as user growth scalability, geographic scalability, latency optimisation, open platform, community tools, security threats, and so on. Only by resolving these issues can the company expand its product offerings and reach out to more users.
With Singapore Media Fusion support…
The company has come up with a Garena client and Garena TV, which is a live Warcraft game player. Via Garena TV, users can watch live professional games. The company has also released a new skin for its forum and subsequently received good support from users around the world.
Output / Results /Awards / Recognition…
The Garena website (www.garena.com) has become one of the biggest PC online game communities worldwide with 10 million unique visitors each month. GarenaTV is broadcast partner of all top leagues and tournaments including MYM Prime Series, WC3L, NGL, TFL, RTB, inCup, StarsWar, IEST, ProPlay Cup, ESL DotA and many other world class leagues. Meanwhile, the Garena Tournament Series (GTS) has become a premium name in organising high quality tournaments for global gamers. It attracts 10,000 participants every month, including both amateurs and professionals. Some well-known GTS tournaments include Asia DotA Championship, Europe DotA Championship, and China Dream Cup. Razer, the world’s leading manufacturer of high-end precision gaming and lifestyle electronics peripherals, announced in June 2008 that they would be the title sponsor of Garena’s global DotA championship tournaments.