News and Notes from MIPCOM: 14 October 2008
Lonely Planet Television and Singapore production company Beach House Pictures, together with the Media Development Authority of Singapore, announced in Cannes the launch of a new 13-part flagship television series.
Developed in conjunction with broadcaster National Geographic International and distributor BBC Worldwide, the series – which will take viewers off the beaten track, down the world’s less travelled roads – is aptly titled LONELY PLANET: Roads Less Travelled.
LONELY PLANET: Roads Less Travelled will feature – for the first time – Lonely Planet authors on the job as they scour the world’s roads less travelled in search of the latest and greatest travel experiences on earth.
In an exciting development, Lonely Planet founder and legendary independent traveller Tony Wheeler is slated to be one of the four authors featured in the series.
The travel show will premiere on the Nat Geo Adventure channel in 2009 in France, Germany, Italy, Spain, Turkey, Australia, Asia, Latin America, Africa and the Middle East. A cross-platform initiative, the new series will be supported by a website showcasing the itineraries featured in the TV series as well as complementary Lonely Planet destination content and travel services. Over time, the multi-platform franchise is expected to expand into DVD, mobile and web-TV content.
Travelling, said Mr Laurence Billiet, Head of Lonely Planet Television, “is a really tough job”. “In this series for the first time on television we’ll reveal behind-the-scenes what it’s really like to be a Lonely Planet author.”
Congratulating Beach House for landing the job, Dr Christopher Chia, Chief Executive Officer, MDA, said: “This is a wonderful opportunity for Beach House to co-produce with well-known international partners who share the same vision of delivering quality content on multiple platforms to the global audiences and showcase the world’s best travel experiences to the world.”
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