Sun-Tzu in Real Life

Singapore's Channel NewsAsia to co-produce business reality series with China Multimedia Networks.

China's famed historical military strategist in the 6th Century, Sun-Tzu, becomes a central focus today in the businesses of several firms in a 13-part series called Sun-Tzu: War on Business.

The programme is produced in partnership between Channel NewsAsia and China Multimedia Networks (CMMN), and is supported by the Media Development Authority of Singapore (MDA).

Sun-Tzu: War on Business will debut in January 2010 on Channel NewsAsia International and thereafter, distributed worldwide by BBC Worldwide. The Right Angle is the producer of the project.

This reality series showcases a different company each week as it undergoes the Sun-Tzu treatment at the hands of a business guru.

Dr Christopher Chia, MDA's Chief Executive Officer, said: "The collaboration between Singapore's media companies Channel NewsAsia and The Right Angle with China Multimedia Networks to develop a series and a format for international distribution and licensing has further demonstrated Singapore's capability to be the creative production hub and choice partner for international collaborations."

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