News and Notes from Media Business Forum: 23 April 2010

Scaling Up and Going Worldwide

The Media Development Authority of Singapore (MDA) on Thursday unveiled fresh strategies to help Singapore companies undertake large-scale media projects and break quickly into new and untapped markets, as well as promote made-by-Singapore content to international audiences.

Addressing more than 300 media professionals at its annual Media Business Forum, MDA announced nine calls for proposals across television, film, animation, games, interactive media, publishing and music. The emphasis is on projects that are internationally marketable and can be scaled across media platforms.

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Exploring Possibilities With MDA

Breaking up into smaller Breakout Sessions after the main presentations, media professionals engaged in focused discussions and question-and-answer sessions with MDA senior officials.

During the Interactive Media and Games/Media-in-Learning session, Mr Thomas Lim, Senior Director (Special Programs), and other MDA officials gave details on the GAME+ Programme. Comprising three schemes – INSPIRE+, INNOVATE+ and INVIGORATE+ – this programme will disburse S$20 million over the next three years.

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