Call for Singapore Producers

Singapore and Asian partners encouraged to create content for potentially more than 1.2 billion audiences in China and Asia Pacific.

Singapore producers will get a chance to collaborate with Asian partners and co-produce original content for international distribution, in a call for proposal announced at this week's MIPTV show in Cannes, France.

Announced yesterday by the Media Development Authority of Singapore (MDA), Singapore's Net Leader Holdings Private Limited (NL Holdings) and China-based Gobi Partners, the call is aimed at programmes that could end up being watched by audiences in China and the rest of Asia Pacific.

The programmes will be acquired for broadcast on NL Holdings' satellite TV channel, YR Asia Satellite TV, which NL Holdings owns and manages. The channel is currently available in Hong Kong, Taiwan and Malaysia, with plans to expand its services to 15 countries, reaching out to 1.2 billion Mandarin-speaking people in China and the rest of Asia Pacific.

Through the call, MDA, NL Holdings and Gobi Partners aim to support more than 600 hours of original content with public service values for Singapore and international markets.

Dr Christopher Chia, Chief Executive Officer of MDA, said: "Through the call with our partners, we are casting the net wide for quality, compelling content that promote shared values and showcase the fabric of Asian culture and talents to the world."

Mr Wee Ah Kee, Chairman of NL Holdings, said that YR Asia Satellite TV will act as the platform to showcase these excellent works to China and the rest of the world.

Mr Lau Wai Kit, Partner of Gobi Partners, said: "Together with NL Holdings, we will be bringing in producers from China, Taiwan, Hong Kong and other Asian countries to work with Singapore producers, creating an opportunity for them to exchange pointers. Through this, we can expect to see many new ideas that were never explored before."

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