News and notes from MIPCOM: 7 October 2009
A brand new children’s live-action series – called a gURLs wURLd – was launched in MIPCOM in Cannes on 6 Oct.
The US$9 million series, with actresses from Singapore, Australia and Germany, is co-produced by Southern Star Singapore, Southern Star Entertainment (Australia) and Nord Deutscher Rundfunk (Germany). It is supported by the Media Development Authority (MDA) and Screen Australia, Australia’s film and television agency.
Distributed by Endemol Worldwide Distribution, it will premiere on Germany’s ARD Network and Australia’s Channel Nine, reaching out to more than five million viewers across these countries.
Producer of the series, Southern Star’s Noel Price, said that a gURLs wURLd is a clear demonstration that Singapore is an ideal location for shooting mainstream, contemporary drama for the international market. “This has been a groundbreaking exercise for Southern Star and we look forward to many more such projects with our Singapore partners in the future.”
Conceived as a multi-platform project, producers of the series will be creating specially designed web material for a gURLs wURLd’s audiences around the globe.
International broadcasters – including those in non-English speaking countries – will be able to draw on this material to help create community spaces in each country, enabling fans of the show to meet, chat and exchange stories – just like what happens in the series. The web material will be jointly developed and built by Southern Star Singapore and Southern Star Entertainment.
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